Great, now we know how to compare our own ads to see which one could get the most clicks per Robux we spend on it. In this tutorial we will assume clicks per Robux is king. Note it is extremely hard to get data on the play through rates of user ads or sponsored ads. Replace 66% with the percentage difference in your real case. However, if we think that sponsored game play-through-rates are 66% higher than user ads, then you could argue to me that running sponsored ads are more efficient for players actually playing our game. We should run the user ad in this scenario, because we could get about 66% more clicks for the same Robux. In economics this is diminishing marginal returns.Įxample, if we spend 1k Robux on our ad with the given ad market from above:Įstimated clicks for sponsored ad of. Note it is likely that the more Robux we spend on an ad, the less the CTR will be due to ad exhaustion. We shall assume that our ad will receive the exact same CTR as last time. That is the current easiest way to determine which ad is bringing the most players to our game’s detail page per Robux spent. What are we trying to find? Roblox currently does not give data on play through rate (different in the CTR in that players actually press play on your game after clicking the ad) of an advertisement clicker. The first 2 are dependent on our situation, and the last 2 are from the larger market for ads at the time of our ad run.Įxample estimated impressions per Robux for user ad: 90Įxample estimated impressions per Robux for sponsored game: 135Ĭalculate estimated impressions per Robux by: Estimated impressions / Robux bid The 4 data points below are all exogenous. From now on I will talk as if we are doing this together. The best way to learn this is through example, replace these numbers with your numbers. To get the most out of this tutorial I assume you now have at least 2 different type of ads’ CTRs to compare. If you do not have data yet, bookmark this thread and it will be here for you. You must get some sort of data first, get data on one of your user ads and a sponsored game ad. Then you would use a multiplier to the estimated impressions given to get your true estimated impressions. However, given enough data, you could determine the average shift in estimated impressions each Friday to Saturday and the subsequent shift each Sunday to Monday. Friday to Saturday marks a huge increase in ad spending as more players are available to play Roblox on the weekends, hence, more ad space is readily available and devs would like to capitalize on that. I’d advise staying away from relying on that number during those days if you are a beginner. However, this estimation of the previous day also leads to high deviations from Friday to Saturday and Sunday to Monday. Estimated impressions can be used to determine which ad you would get the most bang for your robux for, given you have previous CTR attached to your ads in comparison. This number is retrieved through data from the previous day. When you click run ad or sponsored game, Roblox will calculate the estimated impressions. We should all reach for truth and improvements.įirst, we must create a foundation understanding of impressions and our options to advertise as Roblox developers. It’s nice being altruistic every now and then. ![]() (I typed this after I learned something new) I get to refine my methods and even learn something new as I type this out.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |